Everybody knows her. The tracking cookies. The approval boxes are annoying and almost force the user to accept the tracking. Everyone simply clicks on "Ok", so that the banner finally goes away and you can finally read undisturbed the article on the website. But many do not know what they agree with, and nowhere on the banner.
What is a tracking cookie? And what do you agree with?
If you agree to a tracking cookie, then you agree to the active collection of your own data. In the above example, you can continue without cookies, but then you have much fewer products to choose from. Often there is not this choice:
Example: Cookie banner from mediamarkt.de
The European Court of Justice declares these approval boxes unjustified
The ruling of the EU court states that the Internet user must be protected from any invasion of his privacy, whether personal data or not. The tracking cookie approval boxes will soon be invalid. At least in this form we know them now. The boxes should at least contain more information about cookies and their duration.
So is not it the end of the tracking cookie banner?
No. Tracking remains allowed in all its forms. (Plug-in, interfaces, browser fingerprinting, ..) However, you get more control over your privacy. The banners will continue, but they will be much more informative.
One could completely ban the cookie banners if one made the data protection even stricter. The EU countries are already debating the ePrivacy regulation, which was changed in 2018.
What does that mean for Germany?
In Germany, work is already being done on changes to the Telemedia Act. It defines in more detail how German website operators should deal with cookies in the future. The draft law will be published by the Federal Ministry of Economics in autumn.
Can I somehow protect myself from collecting my data?
Yes. Most VPNProviders protect against it. With help of a VPN your own data is encrypted and made invisible to third parties. This protects you from tracking.
The VPN but also has many more advantages! It blocks annoying advertisements and also protects against malware and hackers. Streaming on ALL websites is also possible, no matter where you are.
Surfshark VPN - A new, modern and above all safer VPNProvider and also suitable for beginners! It is inexpensive and has many useful functions for privacy.
Sometimes one is VPN not enough to keep cookies from tracking
The tip for handling cookies is therefore:
- Disable and permanently delete cookies directly in the browser - incognito mode