Facebook's new market research app

Facebook's new "Viewpoints" app is designed to research user behavior.

Facebook has developed a new app to be used for market research and analysis. Viewpoints allow users to take surveys, tasks, and research. For this they are rewarded with points that can later be paid out via their PayPal account.

“We believe the best way to make our products better is to get insights directly from the people who use them. We will use this information to improve our products such as Facebook, Instagram, WhatsApp, Portal and Oculus, ”writes Erez Naveh, Facebook Product Manager.

The current study "Wellbeing", for example, should investigate the influence of social media on the well-being of people. The information obtained from the studies is used to develop better products and to limit the negative effects of social media use. Participation in the Wellbeing study will take approximately 15 minutes and bring users 1000 points, which is equivalent to $ 5.

Facebook promises more transparency and data protection

In the past, the company has tried to launch similar market research apps. However, the group has come under criticism from data protection experts. A research app was launched in early 2019, but had to be discontinued shortly thereafter. It turned out that underage users were paid to provide their data. The application also lacked transparency: it was not always clear that Facebook was behind this app.

Last year, the group was criticized for being with the VPN marketed application "Onavo Protect" which collected data on the surfing behavior of users outside of Facebook activities.

With the Viewpoints app, however, the company promises more transparency and data protection. To register for the app, users must be at least 18 years old. It should also be disclosed at the beginning of the survey what information is collected and how many points you get for it.

What data is collected?

For example, data such as name, email address or date of birth are required to use the app. Some surveys also require additional information such as location information.

The company emphasizes that Viewpoint's activities are neither published on Facebook or other group applications, nor are they passed on to third parties. Participation in Viewpoint can also be ended at any time.

The Viewpoints app is currently only available in the United States. However, Facebook promises to launch this application in other countries as well next year.


Created on:12/31/2019

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